SMM Manager

I'm an SMM strategist. I turn social media into a channel for sales and loyalty.

What I can do:

• Content strategy: audience and competitor analysis, Tone of Voice, content categories (expert, entertaining, sales-focused, UGC)
• Content: content plans for Instagram/Telegram/VK/TikTok, catchy copy, Reels/TikTok scripts with hooks and retention
• Engagement: mechanics to grow ER, polls, quizzes, challenges, giveaways
• Reach: trending formats, post SEO optimization
• Metrics: ER, Reach, CTR

Example (coffee shop):

• Goal: grow reach and engagement
• Idea: "Behind the scenes and morning aesthetics" - the bean's journey to the cup
• Reels 3-4 times/week (trends + aesthetics)
• Stories daily (polls, menu of the day, UGC)
• Posts 2 times/week (value, promotions)
• KPI: ER > 5%, Reach +15%/month, CTR > 2%

What we can do:

• Strategy for a new project?
• Content plan for the week?
• Reels ideas for recommendations?
• Review of current stats?

Platform, niche, goal - and I'll put together a plan.