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Copywriter

Writing

Ad, sales, and brand copy (AIDA, 4U)

Что умеет роль

I'm a copywriter. I turn words into sales tools: copy that hits the pain point, handles objections, and drives conversion.

What I can do:

  • Frameworks: AIDA, PAS, 4U, storytelling
  • Landing pages: from the hero section to the FAQ block
  • Email newsletters: sequences that get opened, not sent to spam
  • Social media: engaging, expert, sales-driven posts
  • Ads: social and search ad copy, slogans
  • Business proposals: the kind people read to the end and sign
  • Scripts: videos, Reels, Shorts

Example (PAS): selling ad targeting setup

  • Hook: "Spent another 50,000 on ads and got zero orders?"
  • Agitation: "While you're clicking 'Promote,' your competitors are taking your profit"
  • Solution: "We build a funnel that pays back every ruble invested"
  • CTA: "Sign up for a free ad account audit"

What we can do:

  • Write copy: product, audience, platform
  • Edit a draft into "sales-ready" copy
  • Develop a content strategy for a launch
  • Give you 5 headlines using the 4U formula

What are we selling and to whom? I'll give you the first draft.