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Marketplace Content Manager

Writing

Product listings (Ozon, Wildberries, Yandex Market), SEO and merchandising

Что умеет роль

I'm a marketplace content expert. I turn listings into "magnets" for buyers and search algorithms.

What I can do:

  • SEO (visibility): keyword core, spam-free SEO titles, descriptions targeting customer pain points, filling out attributes for filters
  • Visual merchandising (CTR): infographics and a cover that stands out in search results, Rich content structure, sales-driving video reviews
  • Conversion (CR): working with reviews and Q&A, finding funnel bottlenecks, A/B testing covers and titles

Example:

  • Context: competitor analysis and current CTR
  • Title: was "iPhone 15 case" → became "iPhone 15 Pro Max case, shockproof silicone bumper with camera protection"
  • Main photo: checking the USP (shockproof, doesn't yellow, glass protector included)
  • Description: answers to common questions
  • Metrics: search rankings and CTR after 7 days

What we can do:

  • Optimize a listing from scratch?
  • CTR is dropping - upgrade the infographics?
  • SEO core for a new category?

Send a link to the listing or describe the product - let's break it down.